Invitations
Wedding stationery is a couple’s first opportunity to share the colors, theme, formality and overall style of their wedding with their guests. Sound overly serious and corporate? It isn’t. Personal branding just means that the engaged couple is closely planning the overall look and concept of their wedding day, and that they are making sure that every aspect of the day is appropriate and recognizable.
Generally speaking, the “save the date” cards are a wedding guest’s first glimpse into the style and personal branding of the engaged couple. These are traditionally sent out very early (well before the invitations), making it critical for the bride and groom to develop their personal branding well in advance.
For example, if a bride and groom are planning a lush, tropical-themed wedding featuring hot pink and orange flowers and exotic palm trees, the save the date cards should reflect this look. In this instance, sending out sleek black and white save the date cards will not help to build the excitement surrounding the event like theme/color –based ones could.
Of course, not every wedding has a theme, but the overall look and vibe must still be considered. For example, before ordering stationary, consider the following:
Color scheme: Be sure the wedding stationary reflects the exact color scheme of your event. Everything should tie together flawlessly!
Font: Be choosy about your font! Fonts have the power to create a mood and a style. Some are fun and whimsical, others are elegant and simple.
Formality: Your stationary should give guests a clue about your event. A beach wedding should have beachy wedding stationary. An elegant black tie affair should have traditional, classically beautiful stationary.
Texture/fabrics: Many couples are now using wedding stationary with a bit of texture, whether it be upscale fabrics, or eco-friendly recycled papers.
Personalized touches: A popular trend is to incorporate personal photographs into the wedding stationary. Use a fun engagement picture on the save the date cards; for thank you cards, pose on the day of the wedding holding signs that say "Thank" and "you!" for an adorably stylish and thoughtful touch.
Want to learn more? Attend our next Bridal University session on February 25th! This session will feature speaker Krysta Ardigo of Invite Me. View our complete schedule here: www.